Global Review of Data-Driven Marketing and Advertising

Data Driven Recommendations for Display Advertising

Advertisers running display advertising campaigns often request actionable recommendations for booking the most effective new ad campaigns and improving the performance of ongoing campaigns. Typically, the recommendations desired by advertisers fall into two broad categories: improved performance in terms of metrics like CTR, CPC, and CPA; and increased reach, which is the number of unique user...

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Scent Marketing: Subliminal Advertising Messages

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...

Marketing and advertising: harmful to children's health.

Marketing and advertising: harmful to children’s health One of the biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry, according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). The group held its second annual Summit on the Commercialisatio...

Children as consumers: advertising and marketing.

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...